Brand: the trade center as the core, the use of the Economic Daily and the China Economic Net advantage of the media to implement comprehensive multimedia strategy, to form a good industry reputation and atmosphere. By combining online and offline, Summit and other forms of organized industry gradually expand brand awareness and reputation. Policy advantage: the national "five" plan to further clarify the proposed plan and Haixi Xiamen advance cross-strait regional financial services center. In commodity trading center as through the establishment of cross-strait financial services center Xiamen key projects, supporting the development of access to quality resources and tax incentives and other incentives.